// Social Coordination

Social web 2.0 course notes:

  • Social Coordination
    • Within my known network/group
    • On the large scale, mega collaboration and collective action
    • Mobile
  • Social Coordination: in my Network
    • Social Goals:
    • Socializing: Hang out with friends, share experience pre, during, post
    • Coordination: Communication, planning
    • Social networking: Get to know new (similar) people
    • Belongingness: Sense of connection, belonging
    • Smart convergence: go to best places with people I like the most
    • Core concepts:
      • Address challenge in Bowling Alone: technology as enabling face to face socializing
      • Technology integrated with day to day social practices. Don’t “leave” your social activities to use technologies (e.g., desktop)
      • Lightweight lightweight lightweight
  • Supporting Cycles of Social Events

    • Awareness of people, events
    • Communication
    • Inviting
    • Coordination
    • Planning
    • Meet
    • Socialize
    • Experience
    • Share
    • Awareness
    • Communication
    • Share
    • Re-experience
    • Meet

  • Using Social Technologies for Social Coordination

    • Where do I go to find people like me doing stuff I also want to do?
    • Online:
      • Email
      • Evite
      • Meetup
      • Event reporting
    • Mobil
  • Mega Collaboration and Collective Action!
    • Mega-collaboration is the idea that the collective behavior of millions of people can form a constructive environment where value is derived from the mass of actions even though each individual action is done purely for the sake of the individual user. — http://www.useit.com/alertbox/9708b.html
    • Collective action: cooperation and coordination amongst large groups of people towards some goal.
  • Mega collaboration in technology:
    • The web!
    • Wikipedia
    • User generated content, remixed

  • Collective action: MoveOn.org
    • Transforming political campaigning
    • 3.3 million user
  • Howard Dean and Meetup
    • 140K members in meetups, across the country
    • Grass roots collective action
      • Coordination from the bottom up

  • The September Project
  • 42 Entertainment
    • Ilovebees
    • Goal: building buzz around Halo launch
    • ¾ million active players
    • 2.5 million casual players

  • Mobile
    • Hyper awareness
    • Hyper coordination
    • Smart convergence
  • CMC, Impact on Peripheral Awareness and Smart Convergence
    • Asychnonous, e.g., email, SMS
      • Awareness and coordination over time and place
    • Broadcast, e.g., mailing lists
      • Awareness and coordination with many people
    • Mobile, e.g., cell phones, PDAs
      • Hyper-awareness and hyper-coordination (Ling & Yttri):
   in time, in place updates and changes of plans (social spider in her web)
  • Mobile — Social Awareness
    • Mizuko Ito (2001) studies of teen use in Japan:
      • Sense of intimacy, always on, always connected, outside tyranny of parental control
      • Presence, importance of always being available to social network whether or not co-located
      • Maintaining connection and identification with group
    • Sara Berg & Alex Taylor (CHI 2003) UK teens:
      • Text messages as social exchange, gifts, precious
    • Grinter & Eldridge (CHI 2003) UK teens:
      • Importance of address book, indicating place in social world, who’s connected to whom
      • Teens very aware of who’s in each other’s list, making sure they stay in
  • Mobile — Smart Convergence
    • Smart Mobs:
      • Groups that coordinate activities and mobilize at a moments notice, e.g. activists, Star groupies, ***Flash Mobs

“Smart mobs emerge when communication and computing technologies amplify human talents for cooperation” Howard Rheingold

    • Swarming:
      • “Linturi, the father of teenage daughters, was one of the first observers of the way young people use text messaging to coordinate their actions: ‘there were endless calls. ‘no, no, it’s changed—we’re not going to this place, we’re going over here. Hurry!’ It’s like a school of fish.’ By the time Linturi and I met in May 2001, the term ‘swarming’ was frequently used by the people I met in Helsinki to describe the cybernegotiated public flocking behavior of texting adolescents.” — p. 13. Howard Rheingold, Smart Mobs, Perseus 2002

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